New Zealand Trade & Enterprise (NZTE), the government agency charged with helping New Zealand businesses to grow internationally, is bringing Taste New Zealand Week to Al Jazira supermarket’s Zinj branch in Bahrain next week.
Consumers will be able to sample some of the island nation’s top food brands at the supermarket from October 15 to 21.
Part of the ‘Made with Care’ government campaign, Taste New Zealand Week will showcase the produce of over 20 brands from dairy, meat, seafood and health & wellness categories.
The event aims to highlight the special connection New Zealand producers have to the land and sea; a relationship founded on care and respect, and an inherent understanding that when nature thrives, we all thrive. Visitors will be able to sample the brands on offer throughout the week-long event.
A world leader in food safety and product traceability, New Zealand is a trusted supplier of quality products and ingredients to more than 140 countries, a statement said.
New Zealand’s nutrient-rich soil, lush pastures, temperate climate and unspoiled coastlines, combined with the care, attention and expertise of its producers delivers delicious, world-class food and drink, bursting with incredible flavour.
Ahmad Zakkout, Trade Commissioner for Saudi Arabia, Bahrain, Kuwait & Oman at New Zealand Trade & Enterprise, said: “New Zealand is blessed with exceptional natural resources and an environment perfect for producing food and beverages. Bringing Taste New Zealand Week to Bahrain, in partnership with leading supermarket Al Jazira, is a great opportunity to showcase our premium products to local consumers. It is the care inspired by the unique connection our people have with the land and sea that enables us to turn our natural advantage into truly outstanding food and beverages. Care is what drives us to produce tasty, premium quality, safe, nutritious and ethical food.”
Al Jazira has been providing a unique and exclusive selection of products from across the globe to the citizens of Bahrain since 1965.
Commenting on the opportunity to showcase premium New Zealand products to their customers, Ujjal Mukherjee, Group General Manager at Al Jazira, said:
“New Zealand’s reputation for high quality natural produce and environmental sustainability is undeniable. We want to offer our customers a great variety of products, but most importantly, products of the highest quality from a place you can trust. New Zealand food and drink is consistently award-winning and is a great addition to our offering – we are excited to see what our consumers think.”
New Zealand exports more than half the food it produces, delivering premium-quality food and beverage products to millions of people across the world.
Generations of knowledge and experience means the people know how to get the very best from nature, which might explain why they are the world’s biggest dairy exporter and known around the globe for their lamb, beef, apples, kiwifruit, honey, rock lobster, and processed foods.
New Zealand’s highly transparent and rigorous food safety system, overseen by the New Zealand Government, includes clear food safety laws that apply across the food production supply chain.
It ensures food is safe to eat, risks are identified and managed, and that New Zealand’s reputation for stringent food safety is upheld. Any food exported from New Zealand must also meet strict export laws, the statement said.
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