Bahrain Tourism unveils Capital of Arab Tourism logo

      Published on Friday, 3 January , 2020      97 Views     
Bahrain Tourism unveils Capital of Arab Tourism logo


The Bahrain Tourism and Exhibitions Authority (BTEA) officially revealed the new identity and logo in light of Manama being selected as the “Capital of Arab Tourism” for 2020 during New Year’s Eve celebratory event organized by the BTEA.




The selection of Manama as the “Capital of Arab Tourism for 2020” was announced during the 22nd session of the Arab Ministerial Council for Tourism, which was held at Al Ahsa in Saudi Arabia.

The new Manama logo includes intertwined triangles that combine the prominent elements and iconic landmarks carefully chosen to signify the various elements that embody Bahrain, this includes the kingdom’s flag, a sail symbolising the country’s ancient maritime history, and the Bahrain World Trade Centre (WTC), representing its modern day presence and prosperous future.

The colours were similarly chosen to reflect the themes, with the colour red representing the kingdom, the colour yellow symbolizing the sand, and the colour blue representing the WTC.

BTEA said it will soon be launching a calendar of events and annual festivals with a renewed theme, which will be hosted throughout the year in line with Manama being named as the “Capital of Arab Tourism” for 2020.

It aims to attract a larger number of visitors from inside and outside the kingdom through the diverse offerings that appeal to audiences of different ages and interests.

Commenting on the occasion, CEO Nader Al Moayyed said:

“We are delighted to have launched the new identity and logo of Manama Capital of Arab Tourism for 2020 during this joyous occasion.”

“The Arab markets have immense potential for further growth and development and in the upcoming period, BTEA will dedicate its efforts to put an integrated calendar under the umbrella of this title as we aim to attract tourists from neighboring countries thereby further developing the tourism sector and increasing its contribution to the national economy,” he added.

BTEA will continue to develop unique tourism projects in line with its long-term strategy that focuses on four pillars – awareness, attraction, access and accommodation; this includes improving the overall accessibility of Bahrain besides attracting exhibitions and conferences in larger numbers, enhancing the quality of services in the tourism and hospitality sectors, and finally strengthening the position of the kingdom as an ideal tourist destination for international tourists, with a special focus on families.

“We aim to strengthen and develop intra-tourism between the Arab and international countries and its people through promoting the uniqueness of Bahrain with both its rich historical offerings and modern city life,” noted Al Moayyed.

“We also strive to increase tourism numbers and expect to attract 12.2 million visitors in 2020, an equivalent increase of 5 per cent,” he stated.



“In addition, we seek to increase the total number of nights spent by tourists by 15.8 million nights, an equivalent increase of 15% compared to 2019, as well as increase the average length of stay to 3.5 nights per tourist, an equivalent increase of 3% compared to 2019,” he added.

Keywords:
Category Culture, Government | 2020/01/03 latest update at 10:58 AM
Source : Trade Arabia | Photocredit :
98 Views
Comments Add comment



Gulf Media

Related Articles

The editorial staff of Bahrain Today would like to give all of its readers from Gulf and Bahrain and the whole world the opportunity to participate actively in the development of the website! If you have something interesting, fun, scandalous - just something worth to be seen from more people. Capture it and share it in the Bahrain Today with a short text.

Do you have information you want to reach our readers?

Send article/s

You can subscribe to our Facebook, Twitter and Google pages or use our RSS feed channel to always read the most important news about Bahrain, the Gulf and the world.


UAE Ambassador: Bahrain’s National Action Charter confirms people’s rallying behind HM King Hamad’s leadership Government

UAE Ambassador: Bahrain’s National Action Charter confirms people’s rallying behind HM King Hamad’s leadership

UAE Ambassador to Bahrain, Sheikh Sultan bin Hamdan bin Zayed Al Nahyan, has stressed that the adoption of…

King of Bahrain receives UAE Minister of State for Food Security, ambassador King

King of Bahrain receives UAE Minister of State for Food Security, ambassador

His Majesty King Hamad bin Isa Al Khalifa, King of Bahrain, received Mariam Hareb Almheiri, Minister of State…

HM King congratulates Chinese President King

HM King congratulates Chinese President

His Majesty King Hamad bin Isa Al Khalifa has sent a cable of congratulations to the Chinese President,…

President of Seychelles makes first-ever state visit to Bahrain King

President of Seychelles makes first-ever state visit to Bahrain

Seychellois holding diplomatic, special and official passports will not require visas when travelling to Bahrain after the signing…

GULF TV

Popular in GULF TV

7 Action Movies You Can Not Miss In 2019

911 Views

7 Action Movies You Can Not Miss In 2019  

Latest videos in GULF TV

Events

Bahrain events

Lifestyle

Culture

Bahrain Culture, Bahrain, Bahrain News

Sport

Science & Technology

Government

Bahrain Government, Bahrain Government News, Bahrain News, Gulf News, News, Bahrain News